Pocket Listing 101

Here’s what you need to know:

A pocket listing is a property for sale that is not listed on the MLS.  These off-market properties carry unique benefits for buyers and sellers in today’s market.

Buyers may seek the help of a real estate professional in search of off-market properties, or properties that have yet to hit the market, in low-inventory markets.  When inventory is low, buyers may find themselves in steep competition, and may grow tired of being outbid.  Pocket listings allow for an added ease in buying a home, since there’s less competition and less stress.

For homeowners undergoing construction, or prior to construction, the decision to list your home as a pocket listing gives you the added benefit of early exposure without the stress of managing showings.  Traditional marketing strategies strive to obtain as much interest in a home as possible.  For high profile homeowners, implementing an off-market strategy to selling their home allows them to maintain privacy, allowing only qualified buyers to preview and tour the home.

Want to know more about pocket listings? Ask us how they might benefit you here.